User-friendly online advertising search field. Term payola - work well in the financially successful and We have seen a similar arrangement - of course not denigrated with the As Doug points out, this is not very different from how keyword marketing services work today: In addition to submitting a 15 or 30 second spot, bands, labels, managers, and other music industry participants could submit a full song to a system like Targetspot and that song would run as "paid inclusion". What Doug proposes in his column is something more. Targetspot has been offering that service since the start of this year. ![]() ![]() Doug Perlson, CEO of our portfolio company Targetspot, which offers a monetization service (like adwords for audio) for internet radio has penned an interesting and thought provoking column in Alley Insider today.Īnyone can go to Targetspot, record a 15 or 30 second radio spot, and run the campaign immediately on a large network of internet radio streams.
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